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Eller College of Management, The University of Arizona in Tucson, Arizona.
McGuire Center for Entrepreneurship
Academic ProgramsAdvancing the DisciplineTech/Knowledge TransferAwareness & PromotionFaculty & Endowed ChairsResearch & Publications

Elective Courses

Economics

Course

MAP/ECON 487/536 Venture Development I Module
(Combined with Competitive Advantage Module)

Instructor Jim Jindrick, Don Piper, and Robert Morrison
McGuire Entrepreneurship Program
Date/Time/Location Fall, Th 3:30 - 6:15 p.m.
Objective Capstone class with competitive entry. Students work in teams on the development of a new venture along the idea path: idea; opportunity; market, product, and competition research; validation; analysis of competitive advantage; market analysis; financial pro formas; long-term strategy; establishment of a management team; evaluation of risks and contingencies, including life-after-launch issues, legal strategies, advisory board utilization, and exit. Limited to accepted McGuire Program students.
  
  
Course

MAP/ECON 487/536 Competitive Advantage and Industry Analysis Module
(Combined with Venture Development I)

Instructor Jim Jindrick, Don Piper, and Robert Morrison
McGuire Entrepreneurship Program
Date/Time/Location Fall, Tu 3:30 - 4:45 p.m.
Objective Focuses on critical elements of market/product/competition knowledge in the development of a new venture. Limited to accepted McGuire Program students.

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Entrepreneurship

Course

ENTR 322 Entrepreneurship for Engineers

Instructor Jim Jindrick
McGuire Entrepreneurship Program
Date/Time/Location Fall, Th 12:30 - 1:45 p.m.
Objective Engineers work as both entrepreneurs and intrapreneurs (building innovative technology "ventures" within companies). This course will survey the skill sets and resources for commercializing technology—what's the process, who are the players, how to do it.
  
  
Course

ENTR 393/593 Internship in Entrepreneurship

Instructor Sherry Hoskinson
McGuire Entrepreneurship Program
Date/Time/Location Available summer I and II only.
Objective Internship in new venture and venture capital firms supervised by Entrepreneurship Program faculty. Student work will involve direct participation in any or all aspects of enterprise creation, expansion, or restructuring. Host firms and students are matched according to company emphasis and student study focus.
Limited to McGuire Entrepreneurship Program students.
  
  
Course

ENTR 401/501 Basic Intellectual Property Management and Business Entrepreneurship

Instructor Patrick L. Jones
Director, UA Office of Technology Transfer
Date/Time/Location Spring semester, TBA.
Objective This class provides a foundation in intellectual property (IP) management and the basic skills necessary to create, manage, and deploy IP rights in environments where innovation is a critical driver of success. Businesses involved with biotechnology, information technology, engineering, and new media are shifting their emphasis in innovation management from IP as only a tool for excluding competitors to IP as a critical tool for defining inter-organizational relationships. This course introduces participants to the basic elements and uses of IP in business.
Open to any UA learner.
  
  
Course ENTR 414/514International Management of Services in a Knowledge Economy: The 24-Hour Knowledge Factory
Instructor Amar Gupta
Thomas R. Brown Chair in Management and Technology
Professor of Entrepreneurship and MIS
Senior Director for Research and Business Development
Date/Time/Location Spring
Objective

The objective of the course is to look at several innovative and entrepreneurial aspects of the emerging Knowledge Economy, with special emphasis on how teams of individuals can work together in a seamless manner across national boundaries to render professional services of diverse types and varying sophistication. In particular, the course will analyze the 24-Hour Knowledge Factory model in detail. This model envisages that a professional in the US will work from the usual work day from 9 am to 5 pm. At the end of the work day, the professional will transfer the work to a colleague in China or Australia who will then work from 9 am to 5 pm. At the end of the latter's work day, the work will be transferred to a colleague in Poland or Romania who will work from 9 am to 5 pm based on the clock in Eastern Europe. Finally, the work will be transferred back to the original professional in the US, who will feel that a magic fairy was working hard while the professional was asleep. Graduate-level requirements include a separate paper. Please see http://next.eller.arizona.edu/projects/24HrKF/ for more details.

  
  
Course

ENTR 481/581 Early Stage Technology Assessment

Instructor Jim Jindrick and Don Piper
Karl Eller Center, McGuire Entrepreneurship Program
Date/Time/Location Spring semester, TBA.
Objective Whether scientist/inventor, investor, or business partner, assessment of early stage technologies is a critical skill set in today’s technology market place. This course is a pre-business plan course designed to equip students to effectively evaluate and assess early stage technologies and products to identify potential applications and market opportunities, enabling decisions to advance research and design and to encourage early stage investment.
Open to any UA learner.
  
  
Course ENTR 489/589 Outsourcing of Professional Activities: Analysis of Strategic, Technical, Organizational, and Economic Aspects
Instructor Amar Gupta
Thomas R. Brown Chair in Management and Technology
Professor of Entrepreneurship and MIS
Senior Director for Research and Business Development
Date/Time/Location Fall
Objective

The objective of the course is to make students aware of Economical, Technological, Managerial and Organizational aspects associated with offshoring of knowledge-based professional services. The course will achieve this through case discussions of different delivery models (captive center, joint venture, 3rd party), value addition models (low-end, mid-range, high-end), and the impact of business and policy environments to each of these models. Speakers from industry, governmental agencies, trade unions, and two other educational institutions (MIT and Stanford University) are expected to present their respective perspectives on Outsourcing. Graduate-level requirements include a separate paper. Please see http://next.eller.arizona.edu/courses/outsourcing/ for more details.

  
  
Course

MKTG/ENTR 579 Marketing of Innovation

Instructor Steven Permut
Senior Lecturer, Department of Marketing
Date/Time/Location Spring, Tu 3:30 - 4:45 p.m.
Objective

This course focuses on how to bring cutting-edge technologies to the marketplace. It is designed to facilitate the hands-on application of marketing concepts and practices to the very difficult world of commercializing new discoveries in science and engineering. The goal is to provide an opportunity for a select group of MBAs to apply their skills in formulating a market assessment and preliminary launch strategy for the “newest of the new” in the laboratory sciences. You do not need a technical background, although this can be an advantage; however, you do need to have a strong interest in applying your knowledge to help scientists move their discoveries into commercial application.
Open to any UA learner.

  
  
Course ENTR 595F Topics in Entrepreneurship for Scientists
Instructor Alaina Levine
Date/Time/Location We 5:15 - 6:30 p.m.
Objective The objective of the course is to make students aware of Economical, Technological, Managerial and Organizational aspects associated with offshoring of knowledge-based professional services. The course will achieve this through case discussions of different delivery models (captive center, joint venture, 3rd party), value addition models (low-end, mid-range, high-end), and the impact of business and policy environments to each of these models. Graduate-level requirements include a mid-term exam and/or a presentation in class.
Cross listed Math/Phys.

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Finance

Course FIN 480 New Venture Finance
Instructor Sandy Klasa
Department of Finance
Date/Time/Location Fall, Tu Th 2:00 - 3:15 p.m.
Objective Explores the role of entrepreneurship and innovation in financial integration; students study proforma statements and the development of venture capital. Limited to accepted students, McGuire Entrepreneurship Program.
  
  
Course

FIN 538 New Venture Finance

Instructor Sandy Klasa
Department of Finance
Date/Time/Location Fall, Tu Th 9:30 - 10:45 a.m.
Objective McGuire Entrepreneurship Students gain a practical and theoretical understanding of the process in which new business ventures are created as well as the theory behind the financial aspects of the decision making process and day-to-day operations of a venture.
Limited to accepted students, McGuire Entrepreneurship Program, or Fin MS students with instructor approval.

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Management & Policy

Course

MAP 484/539 Venture Development II

Instructor Jim Jindrick, Don Piper, and Robert Morrison
McGuire Entrepreneurship Program
Date/Time/Location Spring, Th 3:30 - 6:15 p.m.
Objective Continuation of McGuire Program capstone class. Teams focus on simulated new venture launch activities, deeper market knowledge, and communication of the concept and may engage in intercollegiate business plans competitions. Limited to accepted students, McGuire Entrepreneurship Program.
  
  
Course

MAP/ECON 487/536 Venture Development I Module.
(Combined with Competitive Advantage Module)

Instructor Jim Jindrick, Don Piper, and Robert Morrison
McGuire Entrepreneurship Program
Date/Time/Location Fall, Th 3:30 - 6:15 p.m.
Objective Capstone class of McGuire Entrepreneurship Program. Competitive entry. Students work in teams on the development of a new venture beginning with idea, opportunity, market/product/and competition knowledge, through validation and development of executables including analysis of competitive advantage and market analysis, development of financial pro formas, inauguration of a long term strategy, establishment of a management team, and evaluation of risks and contingencies, including life-after-launch issues, such as legal strategies, advisory board utilization, and exit.
Limited to accepted students, McGuire Entrepreneurship Program.
  
  
Course

MAP/ECON 487/536 Competitive Advantage and Industry Analysis Module
(Combined with Venture Development I)

Instructor Jim Jindrick, Don Piper, and Robert Morrison
McGuire Entrepreneurship Program
Date/Time/Location Fall, Tu 3:30 - 4:45 p.m.
Objective Focuses on critical elements of market/product/competition knowledge in the development of a new venture. Limited to accepted students, McGuire Entrepreneurship Program.

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Marketing

Course

MKTG 480 Marketing Research for New Ventures

Instructor Robert Lusch
Professor and Head, Department of Marketing
Date/Time/Location Fall, Tu Th 11:00 a.m. - 12:15 p.m.
Objective Students explore the concepts and techniques of research for marketing decisions with a focus on new ventures and new product development. Limited to accepted students, McGuire Entrepreneurship Program.
  
  
Course

MKTG/ENTR 579 Marketing of Innovation

Instructor Steven Permut
Senior Lecturer, Department of Marketing
Date/Time/Location Spring, Tu 3:30 - 4:45 p.m.
Objective

This course focuses on how to bring cutting-edge technologies to the marketplace. It is designed to facilitate the hands-on application of marketing concepts and practices to the very difficult world of commercializing new discoveries in science and engineering. The goal is to provide an opportunity for a select group of MBAs to apply their skills in formulating a market assessment and preliminary launch strategy for the “newest of the new” in the laboratory sciences. You do not need a technical background, although this can be an advantage; however, you do need to have a strong interest in applying your knowledge to help scientists move their discoveries into commercial application.
Open to any UA learner.

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