This course is organized as in introduction to entrepreneurial principles for those seeking to develop an owner-operated, life-style business. The primary audience for this course is for those interested in starting a business in the traditional small-business business mode with the aim to achieve high growth. Participants will learn how to expand and grow their business with an emphasis on learning practical skills including effective leadership, negotiation and managing conflict with confidence. Effective recruitment practices and how to make your business indispensable to your customers are among key real world skills taught. At the end of the course, student groups will compete to sell a similar assigned product in the marketplace and reflect on their experience.
Open to non-Eller students