ENTR 468 Persuasion in Entrepreneurial Contexts



Persuasion is central to success as an entrepreneur. Whether an entrepreneur is trying to obtain funding for a new venture, attempting to sign up their first paying customer, inspiring potential advisory board members to serve as mentors, or hiring the right employees, effective persuasion is key to success. This course starts by looking at the nuts and bolts of persuasion from a psychological perspective. Topics considered include how to present information to best effect, how to deal with inbuilt human biases, and how to justify value-based pricing. Students will be exposed to examples of these techniques and will gain experience applying them to situations that frequently arise in the context of innovation and entrepreneurship.





Open to non-Eller students.