Robert Lusch Memorial Reception

Event Date

Tuesday, December 11, 2018 -
6:00pm to 9:00pm


Estes Atrium and Berger Auditorium
1130 E Helen St.
Tucson, AZ 85721

Please join us to honor the late Robert Lusch, who previously led the McGuire Center for Entrepreneurship. In addition to promoting the pursuit of innovation and disruptive ideas, Robert championed service-dominant logic—which rests on the notion that the basis of all economies is the exchange of service among humans.

There will be engaging discussions led by friends and admirers of Robert Lusch, including Dr. Stephen L. Vargo, Dr. David Schmidtz and delegation members from the Forum on Markets and Marketing (FMM). A special reception featuring drinks and hors d’oeuvres will take place from 6:00-6:30PM and resume from 8:00-9:00PM.