The Robert Lusch Lecture Series Presents Stephen Vargo

Event Date

Monday, February 12, 2018 -
11:30am to 1:30pm


Silver and Sage Room
Old Main, 1200 E. University Blvd.
Tucson, AZ 85721

The McGuire Center for Entrepreneurship and the Center for the Philosophy of Freedom have partnered to present the Robert Lusch Lecture Series. The series is named in honor of the former executive director of the McGuire Center for Entrepreneurship. A prolific researcher, Lusch was well known for his work in service-dominant logic, which rests on the notion that the basis of all economies is the exchange of service among humans.

Please join us for this very special inaugural presentation to kick off the series.

"Value Co-Creation"

Stephen Vargo, Ph.D.

Former James and Pamela Muzzy Chair in Entrepreneurship and McGuire Center for Entrepreneurship Executive Director Robert Lusch, Ph.D., was an elite global scholar and world-renowned researcher known for major contributions to the field of marketing. His theoretical framework known as Service-Dominant Logic explained the importance of services in value creation for businesses. Stephen Vargo, Ph.D., a friend and co-author on two books, will honor Lusch and his work with a lecture on Value Co-Creation, a concept that characterized Lusch’s approach to academics and captures the widespread substance and impact of his work over several decades.

A light lunch will be served before the lecture begins at noon. Please RSVP to reserve your seat. 


More about the speaker:

Stephen L. Vargo, Ph.D

Stephen L. Vargo, Ph.D.

Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i. He has also held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, Sweden, the University of Maryland, Collage Park, the University of Auckland, and a number of other major universities, as well as VTT Technical Research Center of Finland. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies.

Professor Vargo’s primary areas of research are marketing theory and thought and marketing strategy. He I best know for his work with Robert F. Lusch on “service-dominant logic.” He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, and other major marketing journal sand books. He also serves on editorial review/advisory boards of 14 journals, including the Journal of the Academy of Marketing Science and the Journal of Service Research, and has served as editor or co-editor of 17 special issue/sections of various journals, including the Journal of the Academy of Marketing Science, and MIS Quarterly. Together with Robert Lusch, he has published two books, including one recently released by Cambridge University Press. A third book, The Sage Handbook on Service-dominant Logic,” is scheduled for publication in 2018.

Professor Vargo has received the Harold H. Maynard Award by the American Marketing Association for “significant contribution to marketing theory and thought,” the AMA/Sheth Foundation Award for “long term contributions to the field of marketing” and the Evert Gummesson Award for outstanding research, among other awards. Thomson-Reuters has identified him as one of the World’s Most Influential Scientific Minds/Highly Cited Researchers (top 1%) in economics and business for four consecutive years (2014 – 2017).