MKTG 480 Marketing Research for Entrepreneurs

Usually offered

Fall

Level

Undergraduate

Concepts and techniques of research for marketing decisions with a focus on new ventures and new product development.

Details

Units

3

Identical to

ECON 480, FIN 480, MKTG 440

Units

3

Prerequisite(s)

FIN 311, MKTG 361, ECON 300. Credit allowed for only one of MKTG 440 or MKTG 480

Instructor(s)

Robert Lusch