ENTR 485 Innovating: Creating the Future (EI)

Carlos Alsua teaching in 113

Developing the Innovative Capacity of Every Student

A simple goal: Eller College's Entrepreneurship + Innovation Initiative was a strategic objective to teach every business student how to think like an innovator who can actively respond to the nation’s and the world’s persistent challenges of competition, innovation, and change.

A novel strategy: Make a course in innovation and entrepreneurship a requirement for undergraduate graduation, regardless of major.

ENTR 485 Innovating: Creating the Future prepares seniors for their leap into the professional world by coaching them to think like entrepreneurs.

ENTR 485 ensures that Eller seniors graduate with creative and innovative critical thinking skills, so they stand apart from the crowd as they start – and build – their careers. 

Reflecting Eller College's strong commitment to providing experiential education for the future, ENTR 485 is the summative experience for Eller seniors. In this class, students bring together all of the business skills they have learned throughout their diverse course load, and apply them as they identify and develop a solution to a real-world problem.

Students learn to build strong teams by including members with diverse sets of skills, backgrounds, and interests. The teams then spend the semester developing an innovation project of their choice. Teams identify customer needs through market research, use the business model canvas, and build financial assumptions and pro forma statements. Through this hands-on process of developing an actionable strategic business plan, students learn the tools of innovation and entrepreneurship. 

ENTR 485 Innovating: Creating the Future demonstrates to students how they can take the skills they've learned in their classes and apply them in the real world. Students complete ENTR 485 armed with the ability to creatively and confidently tackle problems in entrepreneurial, corporate, government, or nonprofit environments.

ENTR 485 is designed to be taken in the senior year. Students should contact their major advisors for registration or questions about ENTR 485.

What Eller Seniors Are Saying

"This was one of the best classes that I have taken at Eller. Not only have I learned great entrepreneurial skills, but also great life skills in general." 

"The ENTR 485 experience not only expanded our knowledge about entrepreneurship, but armed us with skills that will help us in any area of business we pursue."


Entrepreneurship/Innovation Faculty

Carlos AlsuaCarlos J. Alsua, Ph.D.
Senior Lecturer, International Management and Global Entrepreneurship

Alissa BilfieldAlissa Bilfield, Ph.D.
Lecturer in Entrepreneurship and Innovation



Mark PetersonMark Peterson



Tristan ReaderTristan Reader
Assistant Professor of Practice






Tristan ReaderGreg Watson
Adjunct Lecturer, McGuire Center for Entrepreneurship